Our Story

Fisher-Price is an American company designing and manufacturing educational toys for children, infants, and toddlers, headquartered in East Aurora, New York.  Fisher-Price has been a subsidiary of Mattel since 1993

From the start, we’ve made toys that appeal to the imagination, that do something new and surprising and funny. 

Along the way, we introduced baby gear.  We’ve always kept our founders’ vision at the heart of what we do, and we remember what started it all- a smile. 

Today the Fisher-Price mission remains the same: enriching the lives of young families, bringing joy to generations and nurturing what’s in each child’s unique nature. 

We hope you love reading our stories as much as we’ve loved making them.

Upzy is proud to be an Authorized Dealer for all Fisher-Price products.